On October 1, the Greater St. Louis Chapter of CSI will host a party at City Museum – and for the past several months even our most experienced specifiers have struggled to find adequate words to describe the experience that awaits our colleagues who visit us during CONSTRUCT 2015. It’s an indoor/outdoor playground for kids
of all ages. It’s a warehouse of salvaged architectural ornament. It has a
ten-story spiral slide in the middle of the building, two airplanes as part of
an outdoor jungle gym, and a school bus on the roof. And it all started out 105
years ago as the headquarters for the largest of several manufacturers that
made St. Louis the focus of footwear during the first half of the 20th
century.

The latter part of the 19th century
saw St. Louis transition from distribution hub to manufacturing center, and
no industry, except perhaps brewing, dominated our economy more than
shoemaking. International Shoe, formed by a merger of Roberts Johnson & Rand
Shoe Company with Peters Shoe Company in 1911, headquartered at the corner of Washington
Avenue and 15th Street in an ornate stone office building designed
by Theodore Link, architect of St. Louis Union Station.
In 1930, a 10-story brick building was added behind
the office to house a shoe factory, one of 91 the company would ultimately own,
and warehouse space. Due to its size and production capacity, International
Shoe manufactured most of this country’s military issue footwear during both
World Wars, and continued to increase production and profits during the
prosperity of the early 1950’s. International Shoe made four out of
every five pairs of shoes made in America – Red Goose, Poll Parrot, and Florsheim are some familiar brands. But when economic conditions drove
manufacturing overseas, International Shoe became a more diversified company,
Interco, divesting itself of many of the original shoe labels.

By 1983, both office building and factory were mostly
vacant – neglected, deteriorating, and water damaged – when sculptor Bob
Cassilly purchased the two building complex for 69 cents
a square foot. Cassilly had owned a fiberglass and cast stone fabrication
company specializing in architectural and landscape ornamentation that merged
traditional motifs with his own unique artistic perspective. This led to a
series of creature themed installations: Turtle Park Playground in
St. Louis, Hippo
Playground in New York, a 45-foot-long squid for the St.
Louis Zoo, and a giant
giraffe for the Dallas zoo.

Cassilly pioneered the redevelopment of the
Washington Avenue commercial strip, a deteriorated area of downtown without
much hope for the future. The International Shoe office building was renovated
and repurposed, but it was in the factory that Cassilly and crew did their
most creative work. Using mostly salvaged and surplus materials, they began
transforming a rather non-descript industrial building into a wonderland. Fiberglass
strips used by Boeing in airplane fuselages became icicles hanging from the
first floor ceiling. A stainless steel cooling tube from an Anheuser-Busch beer
tank was transformed into a huge Slinky. Walls were created using discarded
cafeteria serving line pans, milk bottles, and other construction and
industrial odds and ends.
In 1997, the building opened to the public as
City Museum and it has added new areas and attractions ever since: MonstroCity,
Enchanted Caves and Shoe Shaft, Vault Room, and Architecture Hall. With over
700,000 people visiting the museum each year, it can get quite boisterous and
crowded. But on October 1, the Greater St. Louis Chapter of CSI will have exclusive use of the facility for a five-hour long private party for our friends
visiting CONSTRUCT 2015. Registration is available at this website [www.constructshow.com]. We’ll be
serving St. Louis themed food and drink in the Vault Room and in Architecture
Hall, we’ll have local musical entertainment, and we’ll send you on a scavenger
hunt if you so desire.

Come explore this most unique museum, funhouse, labyrinth,
junkyard – it’s a work of art and a labor of love. Our dress code for the
evening: “playground casual.” And surprisingly for a building that once led the
world in the variety and number of shoes it manufactured, there is a strict
limitation on footwear: only “sneakers or closed-toe, closed-heel shoes” will
be permitted. There will be no limits, however, on fun.
Getting there from CONSTRUCT
2015:
Walking: 15 minutes, 8 blocks. Head
west on Washington Avenue to 16th Steet, turn north and the museum
is a block up on your right.
Shuttles: The Greater St. Louis
Chapter will be running a school bus shuttle to the museum. Check with our desk
at the convention center for details.
Bus: Downtown Trolley (99 Bus)
loops around downtown. The trip from Convention
Center to the museum is 5 minutes. The fare is $2.25 each way.
Taxi: Budget $7 each way.